Strategic Analysis Research Paper Example | Topics and Well Written Essays - 1500 words

Strategic Analysis - Research Paper ExampleHowever, the troupe particular focuses to target United States and sustain it edge in the exertion. The company is currently facing criticism that Voss contains similar sources as the tap water due to which the company is currently struggling to sustain its positioning in the industry. However, the competitor in the bottled water industry is becoming intense with the passage of time. The present document strategically analyzes Voss urine and its positioning in the industry. In order to particularise the positioning of the company, industrial analysis, PESTLE analysis and PORTER five forces analysis have been conducted to determine strategic positioning of Voss Water in theBottled Water industry (Anon., 2014).The overall trend in Bottle Industry has significantly improved that has significantly affected the sales of the bottled water. According to a report of International Bottled Water Association (2014),Bottled Water Industry in the Uni ted States has showed significant growth during 2012-2013 after the Great Recession 2009(IBWA Report, 2014).Despite the fact that the United Stateshas slower frugal recovery but has high-income level due to which the consumer are comfortable to spend money on discretionary items, including bottled water. It is predicted that the improvement in the economic conditions will fleshpositive impact on the revenues of bottled water industry (Hamphell, 2013). The consumers response is improving with the passage of time (2008-2009) due to which the some of the consumers that were distracted from the high-calorie beverages are in any case now getting back to the same category. On the contrary, the low-income Americans that were also disproportionately affected are currently struggling for employment due to which they are disposed(p) towards discounted bottled water. In 2013, the off-trade value sales of bottled water have increased by 2 percent. However, the prices of the bottled water hav e