Business event Operation Essay Example | Topics and Well Written Essays - 2500 words

Business event Operation - Essay ExampleThe event seeks to deliver an understanding to the customer segments that the newly-developed vodka come ups from the companys devotion that compelled its faculty to embark on a two-year research and development to produce the sophisticated wine with a 100% wheat ingredients (Coulter 2010, p. 5). In order to tinct the target consumer groups, the observation has been that the Cavendish London hotels eco-friendly practices will match the firms need to provoke the understanding that the company is indeed devoted into emulating sustainable measures in every aspect that it will relate to during its endeavours.The choice of holding the event at the Cavendish London matches the marketing and consumer attraction needs since the target high-end job will perceive the important aspects outlined in the product and conceive the reality of the attributes since the acceptance of the products launch at the hotel will emanate from the evaluations undertaken by the venues management to identify the products eco-friendly aspects (Van der Aalst, 2008, p. 190). The four star hotel is located at the citys commercial centre and its provision of environmentally friendly attributes relate to the newly developed vodkas sustainability measures and consumption patterns in the target consumer markets (Corr 2010, p. 2). The emphases that the venue is an appropriate platform emanate from the provision of large meeting way of lifes that can comfortably accommodate the estimated 100 number of guests. Further, the Cavendish management will provide the required dining and entertainment room, and following the consultations made, the Big Ben Conferencing room and the immediate rooms will be allocated to suit the events needs.The two parties have agreed to enter into a mutual agreement in hosting the new vodka launching event. The Cavendish London and the Maitre de Chai profess similar sustainable measures despite their