Manifestation of Communism - 791 Words

Marx, K. F. Engels ‘Bourgeois and proletarians’ Tom Considine Marx, K. F. Engels (1972 [1848], p.1) said ‘The history of all hitherto existing society is the history of class struggles.’ (Marx, K. F. Engels 1972 [1848], p.1) This is the opening text from Marx and it is the theme of the rest of the chapter. Marx writes of the oppression of the proletarians and how the capitalist bourgeoisie have commodified them. He describes his disapproval for the capitalists stating that there is revolt from the proletariats due to the exploitation that was taking place, this would be the same for any capitalist society. Throughout the text there is the overriding idea that society would benefit with equality and public ownership (socialism).†¦show more content†¦Marx is trying to convey that capitalism is a poor way for a society to operate however i can see that this method would be more efficient and competitive, thus increasing the productivity of the economy. Marxs idea is that property should be publicly owned, individuals should cooperate, production is social and everything is shared equally. Marx, K. F. Engels (1972 [1848], p.42) said ‘Of all the classes that stand face to face with the Bourgeois today, the proletariat alone is a really revolutionary class’ (Marx, K. F. Engels 1972 [1848], p.42). Marx believes this is because the laborers where the individuals who created socialism because they wanted to fight for their rights and become equal. They succeeded because they were the majority and therefore had a power over the Bourgeois because with the labour there would be no capitalism. The first reason I disagree with socialism is because price signals become distorted or absent, the market price for goods and services cannot be rationally allocated if the individuals arent earning income in a free market. If all individuals receive an equal income and everything is shared then what is the incentive to work harder? If there is no incentive to earn a higher wage then individuals may be less motivated. Decreased motivation means that there will be a decrease in efficiency and thus a decrease in production, therefore the economy will suffer. The last argument against socialism is that it the advancement ofShow MoreRelatedAmerican Invovment in Vietnam Essay881 Words   |  4 Pagesopinion on why we got into the conflict. Multiple reasons contributed to the entry in Vietnam from support of allies who were fighting their battles, to the fact that the American Government felt that they were responsible to stop the spread of communism led America to fight a war that would define an era. nbsp;nbsp;nbsp;nbsp;nbsp;In order to rally support for a war, often something has to happen to get the American people behind the government. In World War Two it was Pearl Harbor, and inRead MoreThe United States And The Threat Of Communism1298 Words   |  6 PagesThe United States and the Threat of Communism Over the course of the history of the United States of America, there have been numerous threats from various international countries. And with these numerous threats come different responses from the United States. Such as the French and the British during the 1790s, the U.S. government created the Alien and Sedition Acts The U.S. also had conflict with the British over the territory of Oregon,which ended in the creation Oregon Treaty. Later duringRead MoreKant s Philosophy Of The State And Analysis Of Historical Summit1312 Words   |  6 PagesState and analysis of historical summit of the body politic provides the foundation of Marxism and alike. Hegel declares the concept of state as superior to the individual. In his book Philosophy of History, he establishes Reason as the rational manifestation of world history which subsists in both natural and spiritual realms; But the Spirit, and the course of its development, is the substance of history (20). Reason as the core of Spirit is the self-contained existence of itself as that which isRead MoreThe Korean War1641 Words   |  7 Pagesimportantly to stop the advance of communism around Asia. What started the Korean War? During the time of the Korean War communism was an enormous threat that was sweeping across Asia at an alarming rate that terrified many western countries including the United States. Following the end of the war in the Pacific with Japan, all of the territories previously owned by the Japanese were returned to their initial owners before the war. Except for Korea the spread of communism from the USSR in the north hadRead More Democracy: An Analysis Essay1358 Words   |  6 Pagesdrawbacks, democracy is still more practical than other forms of government: Churchill’s statement was made just as Hitler’s fascist regime ended, and before the communist era began. Nazism and Italian Fascism have been referred to as â€Å"political manifestations of utopian anti-modernism†. (Turner, pg. 561) As discussed previously, modernization is inevitable, and so the desire to reverse the process is contrary to the natural tendencies of economy and society. Anti-modernization was not a popular ideaRead MoreVietnam War : A Side Of View988 Words   |  4 Pagesconsidered Vietnam War started from 1965 to 1975 when American’s army involved directly in the war, and the purposed of the war was to stop the expansion of the communism in South East Asia (Lewis, para.1). According to Ronald H. Spector in the article Vietnam War, â€Å"The war was also part of a larger regional conflict (Indochina wars) and a manifestation of the Cold War between the United States and the Soviet Union and their respective allies† (para 1). In contrast, in the elementary history book I usedRead MoreThomas Mores Utopia Essay1115 Words   |  5 Pagesacts as Mores mode of expressing his humanistic views, commenting on the fundamentals of human nature and the importance of reason and natural law while gracefully combining the two seemingly conflicting ideals of communism and liberalism. In essence, Utopia is a written manifestation of More’s humanist beliefs. Many of these views are vicariously present in the character of Raphael Hythloday. For example, Hythloday comments on the unwillingness of Kings to take advice from others, claiming theyRead MoreThe Impacts of the Emergence of Sociology on the Works of Emile Durkheim, Karl Marx and Max Weber1057 Words   |  4 Pages It was his hope that such criticism would help bring about the overthrow of capitalist and the coming of socialism. Marx saw capitalism as a setting that distorts humanity, whereas communism would be a setting in which humanness would be allowed to express itself. Hence, human potential would be reached in communism. Furthermore, Marx defined capitalism as the exploitation of the proletariats by the bourgeoisie. The distortions of humans caused by the structures of capitalism fall within the boundsRead MoreThe Manifestations of Marxism in The God of Small Things 665 Words   |  3 PagesArundhati Roy’s novel The God of Small Things presents the reader with the realities of Marxism. Roy gives the reader an impression of three possible manifestations of the ideology, rather than presenting a biased reading for or against Marxism. Through Roy’s novel the reader comes to understand Marxism as it appears through Velutha, the oppressed worker, Chacko the Marxist-in-name only, and Comrade Pillai, the corrupt politician. Comrade Pillai epitomizes the idea of a corrupt politician. DuringRead More Thomas Mores Utopia Essays1404 Words   |  6 Pagesfundamentals of human nature and the importance of reason and natural law, while gracefully combining the two seemingly conflicting ideals of communism and liberalism. The presence of satirical irony and contradiction clearly defines Utopia as an unobtainable goal, though goal that all societies must pursue nonetheless. In essence, Utopia is a written manifestation of More’s humanist beliefs. Many of these views are vicariously present in the character of Raphael Hythloday. For example, Hythloday comments

Symptoms And Treatment Of Bipolar Disorder - 983 Words

Bipolar Disorder Bipolar Disorder is a treatable illness marked by extreme changes in mood, thought, energy, and behavior. Bipolar Disorder (BPD) is also known as manic depression because a person’s mood can rotate between the â€Å"poles†Ã¢â‚¬â€mania (highs) and depression (lows). Possibly the first person who termed â€Å"mania and melancholia† as two diverse states of one and the same disease was the Greek physician of the 1st century AD, Aretaeus of Cappadocia. â€Å"It appears to me that melancholy is the commencement and a part of mania†. (Alexander 2014). Early diagnosis and treatment of BPD, through the usage of combined treatments including: medications and cognitive therapy, can help the individual lead a productive life. The precise etiology of BPD has yet to be determined. Scientific data suggests it’s caused by chemical imbalances in the brain. The exact cause of the imbalance is unclear. The hypothesis that views a mixture of nature (genetic factors) and nurture (stressful life events) origins, appears to be the most likely. Genetics certainly play a strong part. BPD is found to be more common in people who have family members with mood disorders. â€Å"Strong evidence shows that people who have imbalances in hormones and brain chemicals specifically, the neurotransmitters noradrenaline, serotonin, and dopamine are linked with BPD.† Newer studies point out a marked influence from environmental factors such as stress and trauma. In several studies, a history of childhood sexual,Show MoreRelatedBipolar Disorder : Symptoms And Treatment854 Words   |  4 Pagesmedical condition known as bipolar disorder. Bipolar disorder is when a person suffers from severe shifts in mood and energy. In most cases, bipolar disorder can be treated and people with the illness can live normal and productive lives with the help of medication and or therapy. Aiken, C. (2010). Family Experiences of Bipolar Disorder: The Ups, the Downs and the Bits in Between. Retrieved from Ebsco Host. In this book the author discusses her own dealings with Bipolar Disorder. She goes on to say howRead MoreSymptoms And Treatment Of Bipolar Disorder1489 Words   |  6 PagesDiego City College Bipolar disorder, also called manic-depressive disorder, is a disease that affects thousands of people all over the United States of America. According to Sarris (2011) approximately 1-2% of adults will be affected by bipolar disorder in their lifetime. While some individuals may go undiagnosed, the prevalence percentage can raise to as much as 4% when including milder subclinical presentations (Sarris, 2011). Bipolar disorder can cause severe dysfunction in theRead MoreSymptoms And Treatment Of Bipolar Disorder1125 Words   |  5 Pageswith several mental disorders. The major diagnosis would be bipolar disorder. She also suffers from borderline personality disorder, Post-traumatic stress disorder (PTSD), and anxiety. The American Psychiatric Association s Diagnostic and Statistical Manual of Mental Disorder defines bipolar disorder as a recurrent mood disorder that includes periods of mania or mixed episodes of mania and depression (Murphy, 2012, p. 44-50). It was previously kn own as manic depressive disorder. It is most commonRead MoreBipolar Disorder Treatments : Symptoms And Symptoms2309 Words   |  10 Pages Bipolar Disorder Treatments Kelly Miazga Metropolitan State University December 8th 2014 â€Æ' Bipolar disorder treatments Introduction Bipolar disorder, also known as manic depression or bipolar affective disorder is a mood disorder where the patient experiences episodes of extreme highs known as mania and extreme lows known as depression. Periods of mania and depression vary per person. A person who is displaying a manic episode shows typical symptoms of elevated mood, extreme happiness or irritabilityRead MoreBipolar Disorder : Symptoms And Treatment2115 Words   |  9 Pages Bipolar Disorder The Bipolar disorder or you can call it manic depression, it is a often diagnosed and draining frame or state of mind disorder which causes huge shifts in temperament and frame of mind. The word bipolar means that the two main polar extremes in which a person with the disorder experiences. According a part of the National Institutes of Health that watches over neurological and psychological research this disorder affects about 2.1 million adultsRead MoreSymptoms And Treatment Of Bipolar Disorder963 Words   |  4 Pagesthat goes by we hear someone being labeled as bipolar or another celebrity is getting diagnosed as being bipolar after their spurts of erratic behavior. I had to ask the question, does anyone really know what it means to be bipolar? Bipolar disorder, also known as manic-depressive illness, is a brain disorder that causes unusual shifts in mood, energy, activity levels, and the ability to carry out day-to-day tasks (NIMH). Suffering from bipolar disorder can mean su ffering from drastic changes in moodRead MoreSymptoms And Treatment Of Bipolar Disorder1274 Words   |  6 Pagesconclusion, Ben Tang was diagnosed with bipolar II disorder indicated by DSM-5 at age 47. He experienced symptoms such as feeling depressed, suicidal thoughts, and worthlessness in depressive episodes. He experienced symptoms such as racing mind, trouble falling asleep, and committing reckless behaviors in hypomanic episodes. It can be challenging to live with bipolar disorder because the symptoms can be hard to deal with. There are several ways to manage bipolar disorder, include medications, support groupRead MoreSymptoms And Treatment Of Bipolar Disorder1220 Words   |  5 PagesThe history of bipolar disorder is perhaps just as complex as the condition itself. Bipolar is highly recognized as a treatable disorder. The more we learn about bipolar disorder, the more people may be able to receive the help that they need. Centuries passed and little new was discovered about bipolar disorder until French psychiatrist Jean-Pierre Falret published an article in 1851 describing what he called â€Å"la folie circulaire,† which translates to circular insanity. The article details peopleRead MoreSymptoms And Treatment Of Bipolar Disorder762 Words   |  4 Pages Bipolar Disorder 2 Disorder history, In the 19th century psychiatry, mania had a broad meaning of craziness, hypomania was equated by some concepts of â€Å"partial insanity† or monomania. Bipolar disorder origins in 1854, Jules Baillarger and Jean-Pierre Falret, independently present descriptions of the disorder to Academie de Medicine in Paris. German neuropsychiatrist Emanuel Mendel in 1881 wrote â€Å"that heRead MoreSymptoms And Treatment Of Bipolar Disorder1442 Words   |  6 Pagesmental illness. For example, manic depressive illness, or bipolar disorder, is a cognitive disease which affects â€Å"about 2.6% of the U.S. population† every year (DBSA). Along with the vast number of patients stricken with bipolar, are also a plethora of symptoms, with researchers and patients reporting, â€Å"unusual shifts in mood, energy, activity levels, and (an inability) to carry out day-to-day tasks† (NIMH). Along with the symptoms of bipolar are several factors that contribute to the presence of the

The Hobbit, By. R Tolkien - 1519 Words

Joseph Campbell once said, â€Å"A hero ventures forth from the world of the common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from the mysterious adventure with the power to bestow boons on his fellow man.† A hero is willing to take a journey to accomplish something through hard work and determination, no matter how difficult the challenges are. In the critically acclaimed novel, The Hobbit, by J.R.R Tolkien, the protagonist, Bilbo Baggins is described as to be an unlikely hero. Bilbo is thrown into a situation in which he must choose between two different lifestyles and to overcome his fears to accomplish his quest. Throughout the story, Bilbo Baggins undergoes a transformation through the stages of The Hero’s Journey. He moves from safety of Bag End, to risk his life through the vulnerability of the outside world. He no longer has the relative control over his environment and surr oundings, but he is still able to come to terms with his adventurous side through the unexpected events of his quest. From the beginning of the storyline to the end, Tolkien describes each stage of the Hero’s Journey and Bilbo’s identifies transformation within them including, The Separation from the Unknown, Challenges, the Transformations, and lastly the Return to the Known World. Jusinski 2 Within the first stage of the Hero’s Journey, The Separation from The Unknown, Bilbo first experiences his â€Å"call toShow MoreRelatedThe Hobbit By J. R. Tolkien703 Words   |  3 PagesPeople like stories that contain much action and adventure. Such stories are real exciting and fun to read. The Hobbit By J. R. Tolkien is able to convey a great story through its characters, thematic elements, and literary features. There is something however, that is able to have a major effect on a story. That is supernatural events. These events are something within a story that the common audience would not firstly expect to occur. It is of these happenings that make a story that little moreRead MoreR. Tolkien s The Hobbit1951 Words   |  8 PagesBoth J. R. R. Tolkien‘s The Hobbit and C.S. Lewis’s The Lion The Which and the Wardrobe are classic novels that are recognized as some of the best works of the 20th century. Tolkien was a famous writer from Bloemfontein, South Africa, born on January 3, 1892, while Lewis was born only a few years later in Belfast, Ireland on November 29, 1898 (Biography.com Editors). They have both had so many great affects on literature, and in particular the fantasy genre, because both The Hobbit, and The LionRead MoreThe Hobbit, By. R. Tolkien1570 Words   |  7 PagesI. Subject The Hobbit, written by J.R.R. Tolkien, tells of the hardships and struggles of Bilbo Baggins, a hobbit who lives in a hobbit hole named Bag End. Bilbo is â€Å"hired† by a party of dwarves to go on an adventure to get their stolen gold from the lonely mountain. The only catch is that the mountain is guarded by the dragon, Smaug. Bilbo goes on a quest throughout Wilderland meeting enemies like Trolls, Elves in the Elven hall, and Goblins in the Goblin tunnels. Bilbo discovers an importantRead MoreThe Hobbit, By. R Tolkien993 Words   |  4 Pagescourageous behavior to that of a hero. During the progression of the novel, The Hobbit, by J.R.R Tolkien, a clear resemblance of heroism has been shown by many characters throughout. However, when asked to define the term â€Å"hero,† the majority of people would describe a physically strong man, who’s tall and stands in the face of danger; people such as Beowulf, Sir Gawain, and King Arthur. In contrast to that common stereotype, Tolkien describes nothing but an undersized and feeble farmer named Bilbo BagginsRead MoreThe Hobbit, By. R. Tolkien Essay1527 Words   |  7 Pages For years, people of all ages have enjoyed â€Å"The Hobbit,† by J.R.R. Tolkien, causing a debate over whether or not this novel should be defined as a ‘childrenà ¢â‚¬â„¢s book.’ After all, it contains many stereotypes of a children’s book, including moral lessons and character growth, yet, avid fans debate that it includes depth and darkness that heighten it to the level of adults. In the end, does it really matter how people view it from the outside? What might otherwise be important is the content it containsRead MoreThe Hobbit: by J. R. R. Tolkien Essay1159 Words   |  5 Pages J. R. R. Tolkien’s book The Hobbit was written in 1937, and the first third was made into a movie in 2012. The first movie is called The Hobbit: An Unexpected Journey. The second movie, made in 2013, is called The Hobbit: The Desolation of Smaug. There is a third movie to be released that will be called The Hobbit: There and Back Again. This comparison is between the book The Hobbit, and the movie The Hobbit: An Unexpected Journey. The beginning of the movie takes place in the future, 60 yearsRead MoreMy Book Retell I Have Chosen The Hobbit By J.k. R. Tolkien2144 Words   |  9 PagesFor My book retell I have chosen The Hobbit, written by J.R.R. Tolkien. It takes place in the fictional land of Middle Earth, where Elves and dwarves roamed the lands and much darker creatures too, such as Trolls and Goblins. Our tale starts off like this. In a hole in the ground, there lives a Hobbit. Hobbits are a simple folk who rarely wander beyond their little town of Baggend. They are no taller than a human child, but they eat like giants. They love eating so much, they have seven mealsRead MoreThe Fiction Genre And Will Cover Key Stage 2 And The Hobbit By J.r. R Tolkien3189 Words   |  13 PagesThe texts to be examined in this assignment are all from the Fantasy Fiction Genre and will cover Key Stage 2 and Key Stage 3 as these are both relevant to those covered within lectures. We will begin with Key Stage 2 and The Hob bit by J.R.R Tolkien looking for examples as to why this would be considered Key Stage Two. The same process will be followed with The Silmarillion by the same author for Key Stage 3. Once the key stages have been confirmed for each piece of literature we can then begin toRead MoreThe Tolkien s The Hobbit1509 Words   |  7 Pages The inspiring novel, The Hobbit, written by J. R. R. Tolkien, definitely deserves the right to be considered a timeless classic. Tolkien uses the main character, Bilbo Baggins, a well respected hobbit, to explain how fast one’s life can change. Mr. Baggins doesn’t believe he will go on an adventure through Middle-Earth the day Gandalf comes to Bag End to tell him so. Nor does he think the many races he only heard of in stories, will face him in the mountain pass. As the expedition takes the readerRead More J.R.R. Tolkien Biography Essay examples1521 Words   |  7 Pages J.R.R. Tolkien was born in South Africa, although he considered himself a British man throughout his adulthood. He experienced World War I firsthand in the trenches. He was a professor of Old English and other archaic languages and had a strong love for such languages. Tolkien also felt a strong tie for his homeland, England, and desired to create mythology for England. Tolkien was able to write the first modern fantasy novel through his life experiences and his love for archaic languages and

Marketing Management of McDonalds

Question: Discuss about the Marketing Management of McDonalds. Answer: Introduction The reported paper has been developed to identify the market operations of McDonalds, the leading fast food restaurant chain of the world in the Australian target market. By identifying the marketing perspective in the target market, the research study will identify the sustainable marketing strategy suitable for business growth. Meanwhile, the study describes a detail research of the industry including the 5Cs significant for business proposition. The organisational analysis, market research strategy, market development plan and selective marketing tactics of McDonalds have been formulated drawing insights providing suitable marketing concepts and theoretical models (Al-Weqaiyan, 2005). Understandably, the study has been developed based on thorough research supportive for marketing development. Organisational Background McDonalds is one of the largest convenient foods and beverage restaurant chain business in the world. It has employs around 1.6 million people and has stores in more than 115 countries of the world. It is the market leader in the restaurant chain business with several strong competitors such as KFC and Subway (Reece, 2010). The primary reason for the success of McDonalds business is its distinctive competitive strategies, high standards of performance, superior quality of products, and high integrity of people. Around 85 percent of restaurants of McDonalds are owned by franchisees. The mission of the firm is to become the worlds premier convenient food and beverage restaurant business. The company seeks to provide healthy financial rewards to its investors by giving good opportunities for enrichment and growth to its business partners, employees and the communities (Sakas and Konstantopoulos, 2010). The vision of McDonalds is to become a modern and progressive company by delivering its customers a contemporary experience. Modern in the vision statement means to get the brand in the place where it needs to be in todays market. On the other hand, progressive means to get ready for the future expectations of the customers. In order to meet the changing demands of the demographics, McDonalds serves its customers with a huge product range that includes burgers, breakfast, beverages, desserts and many other items. The oldest marketing slogan that is still yet used by the company is Im loving it! began in the year 2003. On the other hand, the company keeps on experimenting with its product range by introducing localised foods (Ramachandra, Chandrashekara and Shivakumar, 2010). Currently, the brand McDonalds and McCafe has grown to be the second largest convenient food and beverage brand in Australia. The brand name is itself enough to attract people to visit the McDonalds stores. Organisational Analysis A SWOT analysis has been presented to discuss the strengths, weaknesses, opportunities and threats of McDonalds: Strengths: The global existence and renowned brand of McDonalds are its primary strengths. Along with that, the successful items and consistency of food quality also acts as strength of the company. Weaknesses: It can be seen through the market research that the declining market share and disgruntled franchisees of the company has emerged to be serious weaknesses of the organisation (Mujtaba and Patel, 2011). On the other hand, the slowed income and revenue growth makes it difficult for the firm to expand its business and hold its market positioning. Opportunities: McDonalds serves only 1 percent of the entire world population and has a good opportunity to expand over the international market. The joint ventures with retailers and supermarkets provide the company with a lower risked opportunity for expanding its business (Mooradian, Matzler and Ring, 2012). On the other hand, the implementation of technology in its service can help the company retain its customers. Threats: The strengths of the competitors are the primary threat for McDonalds. On the other hand, the fluctuation of the currency and global economy makes it difficult for the company to do its customers in the overseas market (Kerin and Peterson, 2001). Customers In the marketing management, identifying the target customers will be the key to long-run success. In the South Australian market, the target consumers can be identified as the most health conscious as well as fast food loving public. Precisely, the target demographic profile is highly educated and professional to say the least (Slater, Hult and Olson, 2010). Hence, the income status of the target demographics will be a significant boost for the fast food restaurant chain business. Meanwhile, in the busiest life schedule of the target demographic profile including children, school and college goers and single-living public, the customers value quality and tasty fast food and timely delivery of orders (Kotler and Keller, 2016). Therefore, the fast food chain must ensure the quality of service to meet the demand of the target customers. In the marketing strategy, the brand name will be efficiently utilised to create an influence on the target demographics. Collaborators In order to create growth in the target market, McDonalds Australia must use their significant supply partners already operating in the other parts of the country. For instance, in the product distribution, Martin Brower can be identified as the major contributor. On the other hand, the beef products, chicken and fish will be supplied by OSI and Australian Food Corporation (Qureshi and Hassan, 2013). Also, Inghams Enterprise, McCain, Simplot and other partners can supply fries, hashbrowns and other food products according to the quality to complete the entire supply chain in the target market. Meanwhile, the quality suppliers can deliver fresh food products and items following the quality audits of the fast food items to maintain the brand identity (Bhuian, 2009). The fast growing fast food industry in the Australian market will be helpful for the business collaborators as well to supply products at a reasonable pricing suitable for companys profit margins. Competitors In the target market of South Australia, McDonalds will face tough competition from KFC, Subway, Hungry Jacks, Red Rooster, and Nandos. Currently, 19.9 percent of market share of fast food restaurant chain industry has been occupied by KFC in Australia. On the other hand, Subway and Hungry Jacks have got 17 percent and 13.1 percent of the entire market share respectively. Among the most popular restaurant chain, the brand identity of McDonalds will definitely work in favour of the organisation to make further market penetration. As far as other new entrants in the market are concerned, the potential threat of new market entrants will be limited (Mujtaba and Patel, 2011). Precisely, to remain competitive in the target market, the quality of fast food items and trademark food products must be presented orderly to the target demographics (Banks, 2016). Moreover, the product segmentation as well as the market segmentation of McDonalds will be effective to stay ahead in the target South A ustralian market. Context A PEST analysis has been conducted herein below to present the other factors that influence the business of McDonalds in the Australian market. Political Factors: The global operations of McDonalds are influenced by the government policies of each country. For example, there are certain political groups in Australia that protest against fast food due to the health implications such as cholesterol and digestive problems (Kawabata, 2013). On the other hand, the company needs to follow several rules and regulations to operate in a smooth manner. Economical Factors: The economic condition of Australia works in favour of the company. The inflation rate in Australia is highly controlled at 1 percent and the good income level of the people provides the firm with better opportunities to expand its business in the country (Kawabata, 2013). Socio-cultural Factors: Australia is a multi-cultural nation with a higher proportion of western people. The Australian population mostly favour fast food for their daily living due to the busy schedule of life (Kawabata, 2013). Technological Factors: The development of technology has made it easier for a restaurant chain business to effectively conduct all its marketing tactics (Kerin and Peterson, 2001). McDonalds provide free Wi-Fi facility and focus on digital advertising to attract more customers. Market Research Strategy In order to collect primary research data from the target market, McDonalds Corporation simply engages renowned research agencies. Meanwhile, the agencies have prepared survey research materials for the selected market area to identify the 5Cs associated with the business structure of the firm (LaPlaca, 2008). By conducting thorough study on the basis of significant methodological consistencies, the market research can define the behaviour of the target demographics, position of the collaborators as well as competitors, threats of new entrants, robust changing business environment and competitive marketing strategy of the other market players. In order to define the customers perspective, random survey study has been conducted to know the choices and preferences of the target demographics (Kotler and Keller, 2016). The research outcome will be helpful to define the best product line and services strategy to impress the consumers. The study research and market intelligence programme on specific market region can collect best information about the localising fast food menus and food items mostly preferred by the target demographics. Thus, positioning strategy of the firm can be structured to get the best response from the target demographic profile (Levy, 2012). Meanwhile, the existing pricing strategy and standard of services of the other market operators can be identified during the study. The research agencies hired by McDonalds to conduct the primary research study will also identify the probability of new entrants by collecting information about the existing market share of the best participants (Abdullah Saif, 2015). Precisely, in the target market, the fast food chain business is a perfect competition. Hence, the entry of a new firm will not make a massive impact on the revenue of the operating firms. Lastly, the role of the collaborators such as the suppliers, distributors and franchisee must be recogni sed before making any business commitment. Thus, the research on the collaborators will help McDonalds to find the collaborators that can provide quality products at a reasonable pricing (Thomadsen, 2007). Developing Marketing Strategy The research study on market will evidently clear out the best segmentation, targeting as well as positioning strategy for McDonalds in the target market as follows: Segmentation Type Segmentation Criteria Target Segment Geographic Density Urban areas Region Domestic market Demographic Age between age group of eight to fifty Gender Males and Females Income Status Low income, middle class income Occupation Students, business professionals and service people Life style Bachelor Newly Married Family including children Psychographic Lifestyle of target demographics The product line of McDonalds has been targeted according to the preferences of different style of people having diverse set of lifestyle Social Class Lower income class, middle class and hard-working class Behavioural Personality fast food loving careless and enjoying people Loyalty of target demographics Hardcore as well as loyal customers Status of target demographics Regular customers Target Market Identifying the target market is a key to success for business growth. In this study, the South Australian market has been determined to be the marketplace for McDonalds. Clearly, the growth of fast food industry in the Australia has encouraged McDonalds to set up new outlets in the South Australian market (Williams, 2015). Value Proposition for the target market In order to make the finest business growth in the target market, customer value proposition will be the key to success. Precisely, efficient value proposition resonate to target demographics must be defined so that the purchasing behaviour of the target demographics can be highly influenced. Herein, the brand identity of McDonalds, quality food items, smart on time delivery features and magnificent service efficiency of the firm can be represented to construct the value proposition (Bhuian, 2009). Positioning Statement Branding of business is extremely important to stay competitive in a target market. Precisely, McDonalds should focus on the target audience providing the best quality and magnificent services. In the South Australian market, distinctive service benefits must be given to the consumers to increase popularity of the fast food restaurant chain (Mujtaba and Patel, 2011). Moreover, unique pricing strategy and discount offers must be promoted at the marketing level to keep the consumers interested. Developing Marketing Tactics A detailed marketing mix has been presented herein below to support the above marketing strategy: Product: McDonalds will introduce localised foods with new varieties to attract new customers. On the other hand, it needs to keep on introducing new food range that will retain back old customers (Wilson and Gilligan, 2005). Furthermore, the company will focus on developing its customer service by delivering food at door step and taking online orders. Place: The Company needs to expand its business in the South Western Australia by using the franchising or joint venture strategy (Sheehan, 2011). McDonalds has planned to open 100 stores in the South Western region of Australia with all sorts of modern facilities and services. Price: McDonalds need to implement a competitive pricing policy in order to fight the high level of competition from KFC and Subway. On the other hand, the company can make use of discount strategy in order to attract more customers (Sheehan, 2011). Promotion: McDonalds is involved in digital advertising and need to focus on its target market. On the other hand, the management needs to use several other promotion techniques such as hoardings, transportation advertisement, and several other modern advertisement techniques (Wilson and Gilligan, 2005). Processes: McDonalds needs to focus on improving its customer service by employing part time workers to deliver quick service during the rush hours (Kotler and Keller, 2016). On the other hand, the company will also provide home delivery services within a particular range to attract more customers. Physical Evidence: In order to deliver physical evidence, the company can provide McDonalds toys to kids to increase their satisfaction level. On the other hand, free gifts can be given to make people remember about their visit to the McDonalds restaurants (Kotler and Keller, 2016). People: McDonalds will hire HR professionals to train the new staffs of the franchisees opening in the new market. Along with that, the company will provide lead chefs and front line managers to the franchisee stores to control the new workforce (Kotler and Keller, 2016). On the other hand, the company will hire part time staffs in order to manage the customers during the rush hours. Conclusion During the marketing management of McDonalds in the target market, specific market analyses and potential segmentation of market should be done as discussed in the marketing strategy section. Precisely, in the robust business environment, the brand name of the organisation can play a major role to create brand positioning in an automatic way. Understandably, to meet the demand of the target demographics, the quality of fast food must be delivered to create significant competitive edge in the target market. Also, the differentiation of food products will be handy in the marketing strategy to stay ahead of the rest of the fast food restaurant chain in the target South Australian market. References Abdullah Saif, N. (2015). How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success.International Journal Of Innovation And Economic Development, 1(3), pp.7-15. Al-Weqaiyan, A. (2005). A Cross-National Study of Repurchase Intentions of Fast-Food Meals.Journal of International Food Agribusiness Marketing, 17(1), pp.95-116. Banks, S. (2016).McDonalds modern marketing menu CMO interview. [online] Marketing Magazine. Available at: https://www.marketingmag.com.au/hubs-c/mcdonalds-modern-marketing-menu-cmo-interview/ [Accessed Jan. 2017]. Bhuian, S. (2009). Developing Country Consumer Fast Food Preferences.Journal of International Food Agribusiness Marketing, 10(1), pp.1-13. Kawabata, M. (2013). Dynamics of Globalization in Food Service Sector.Journal of Marketing Distribution, 15(2), pp.3-23. Kerin, R. and Peterson, R. (2001).Strategic marketing problems. 1st ed. Upper Saddle River, N.J.: Prentice Hall. Kotler, P. and Keller, K. (2016).Marketing management. 15th ed. Pearson Education Australia Pty Ltd. LaPlaca, P. (2008). Industrial marketing management.Industrial Marketing Management, 37(3), pp.245-246. Levy, S. (2012). Marketing management and marketing research.Journal of Marketing Management, 28(1-2), pp.8-13. Mooradian, T., Matzler, K. and Ring, L. (2012).Strategic marketing. 1st ed. Upper Saddle River, N.J.: Pearson Education. Mujtaba, B. and Patel, B. (2011). McDonalds Success Strategy And Global Expansion Through Customer And Brand Loyalty.Journal of Business Case Studies (JBCS), 3(3), p.55. Qureshi, A. and Hassan, M. (2013). Impact of performance management on the organisational performance: An analytical investigation of the business model of McDonalds.International Journal of Academic Research in Economics and Management Sciences, 2(5). Ramachandra, K., Chandrashekara, B. and Shivakumar, S. (2010).Marketing management. 1st ed. Mumbai [India]: Himalaya Pub. House. Reece, M. (2010).Real-time marketing for business growth. 1st ed. Upper Saddle River, N.J.: FT Press. Sakas, D. and Konstantopoulos, N. (2010).Marketing and management sciences. 1st ed. London: Imperial College Press. Sheehan, B. (2011).Marketing management. 1st ed. Lausanne, Switzerland: AVA Pub. Slater, S., Hult, G. and Olson, E. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness.Industrial Marketing Management, 39(4), pp.551-559. Thomadsen, R. (2007). Product Positioning and Competition: The Role of Location in the Fast Food Industry.Marketing Science, 26(6), pp.792-804. Williams, A. (2015).Salesforce: McDonalds has captured the future of marketing. [online] Cmo.com.au. Available at: https://www.cmo.com.au/article/579920/has-mcdonald-captured-future-marketing/ [Accessed Jan. 2017]. Wilson, R. and Gilligan, C. (2005).Strategic marketing management. 1st ed. Amsterdam: Elsevier/Butterworth-Heinemann.