Abercrombie & Fitch Internal Analysis Essay Example | Topics and Well Written Essays - 1500 words

Abercrombie & Fitch Internal Analysis - Essay Example They are also dealing with different types of accessories products like cologne and perfume. They are offering their products to different segments like youth men and women targeting the student demographics like the post graduates, graduates and college students (Graakjaer, 2012). The firm was set up in the 1892 by David Abercrombie. In the initial days, it was popular with the name David T. Abercrombie Co. It started as a waterfront shop and established for the factory in New York City area. Gradually, it gained popularity as dealers of rough, outdoor kits and accessories. The Limited Inc. acquired it during 1988 (Walters, 2008). Henceforth, from 1992, they started to provide effective fashion-attire. The casual apparel business was converted into public limited organization in the fiscal year 1996. In that time, The Limited Inc. reserved 84 percent share of business. However, in the year 1998, the parent company sold their remainder of shares among the general shareholders (Engel, 2004). In the year 1892, Abercrombie & Fitch began to produce fashion products. Recently, they are operating through the huge channel of the lifestyle and retail segment having nearly 300 stores. Product diversification strategies are being used the firms in order to attract the customers rapidly. The firm promoted "Abercrombie" stores for selling apparel products for children and teenagers. They are publishing some magazine and catalogues for disseminating features of various attire products (Bradway, 2006). The firm is producing different stylist apparel, accessories, personal care and footwear ranges in the worldwide segment. Abercrombie & Fitch is operating in more than 1000 locations with more than 13000 fulltime and 66000 part-time employees. Organizational structure of the firm can be stated with the following diagram (Lambertini, 2009). Abercrombie & Fitch Company is one of the major USA based apparel and