With close reference to a small business of your choice, submit a Essay - 1

With close reference to a small business of your choice, submit a written analysis highlighting the relationship of theory to practice - Essay Example There are standardized as well as customized products offered by the company. In current scenario the company encompasses a total employee base of 2,410. This employee base constitutes 547 R&D experts who develop application technologies, new products, core platform technologies, etc. Business behavior reflects upon strategies undertaken by managers in order to solve critical scenarios. The owner manager of Shenzhen Inovance Technology was approached through sending official emails. The concerned people were convinced through highlighting outcomes of this study which can be utilized later in business operations. Shenzhen Inovance Technology is regarded as the top-most small business in China. Owner manager has been chosen for the study since they are the ones who can state appropriately business behavior in varied circumstances (Johnson and Christensen, 2008). It was an opportunity to interact with owner manager directly in order to identify basic principles implemented by small busi ness for long term survival. Research methodology forms an essential part in this kind of study. It sets a framework that helps in accomplishment of research objectives. There are two forms of research study – qualitative and quantitative study (Tracy, 2012). Quantitative study encompasses analysis of market related data whereas qualitative study is centred towards opinions or views given by experts. This is a qualitative study where opinions and ideas shall be acquired from owner manager in context of small business management. Data collection measures are usually of two forms like primary and secondary data collection tools (Silverman, 2010). Primary measure will be suitable for this study where data shall be collected through structured interview process. The first question asked to owner manager was – ‘What do you feel are essential factors behind small business success?’ Factors highlighted