Management - Individual Business Report Essay Example | Topics and Well Written Essays - 1500 words

Management - Individual Business Report - Essay ExampleThe score elaborates on the external envbranding ironment analysis of Brazil and its suitability for BlueScope to expand. SWOT analysis of BlueScope Steel identifies the indwelling capabilities and external opportunities, based on which recommendations are forwarded for the Australian company. Why Brazil Brazil, one of the member nations of BRIC, is the largest domain in South American continent and also the 5th most populous and largest geographical orbit in the world. It shares its borders with a host of other nations which provide it a very good world(prenominal) connectivity. Brazilian GDP crosses the mark of US Dollars 1 trillion and boasts off a rich reservoir of mineral resources (Gurmendi 2010). Industrialization is already at peak in Brazil with automobiles, computers, aircrafts and other blade-intensive industries providing expansion and diversification opportunities to steel manufacturers and even those operating in mining industry. In the entire Latin America, Brazil ranks first in the production of iron ore, manganese, aluminium and ferroalloys. Steel production remains one of the top 10 industries and iron ore the second largest exported commodity. It stores 19,500 million tons of iron ore reserves, making it the 6th largest iron ore reserving nations of the world (Gurmendi 2010). These figures present appetizing prospects for steel manufacturers and those operating in mineral based industry. This is what which makes BlueScope Steel willing to enter Brazil as a part of its business expansion strategy. PESTL Analysis of Brazil Political States, Municipalities and Federal District take form the autonomous and non-hierarchical political set up at Brazil. It has a democratic form of government and states savour their individual constitutions. As such, laws of States do not contradict with Federal Laws. Civil law is given alternative to common law which is favourable to the general public in Brazil. Labour laws are also narrow down in Brazil which acts as safeguard to protect the rights of employees and labours against ineffective foreign and domestic employment practices. stinting Economically, Brazil has shown clear signs of good economic recovery and potential to become an excellent investiture hub. It has back up expansionary monetary policy which fuels the growth of private consumption and capital formation. Significant improvements in Brazils GDP and macroeconomic basics, it is poised to grow at an annual rate of 4-5% throughout 2012. Use of wise policies led to Brazils growth by 2.8% in 2006 and 4.5% in 2007 and due to increase of exports, international expansion and reduction in unemployment, debt-to-GDP ratio and inflation promise a very good investment opportunity in Brazil (International Finance Corporation 2006). Special legislation to promote public-private partnerships was also passed in the year 2004. To support free trade, Brazilian government is also tying hands with developing nations and acquiring signatories to free trade blocs the likes of Mercosul. Developed industrial sector of Brazil strengthens its economic viability (Gurmendi 2010). Because of dominance of industries like automobile, machinery and equipment, steel, tin, computer, aircraft, etc., Brazil offers tremendous growth potential for steel manufacturers. Socio-cultural Brazil is culturally very diverse with a mix of religions, ethnicities and celebrations. While Catholicism is