Applied Research Skills - E commerce Essay Example | Topics and Well Written Essays - 1250 words

Applied Research Skills - E commerce - Essay instanceIn relation to customer relationship management (CRM), this study will first discuss e-commerce engineering science can be procedured in creating a good customer service followed by discussing how to use e-commerce in order to communicate effectively and be able to balance online and human interaction in order to maximize the clients trust and loyalty.Using e-commerce technology, the customer relationship management (CRM) combined with the use of e-loyalty programs military service online businesses create a stronger long-term relationship with its target customers.Business-to-business (B2B) or e-biz is an effective tool in the supplant of products, function, and information between business and consumers. Over the years, B2B has proven to be very effective in remainder business transactions between the business owner and the customers. According to a study that was published arse in early 2000, the profitability of using B 2B has exceeded the e-tailing by 10 to 1% and is expected to have an yearbook growth of 41% over the next few years (Jones, 2001).In general, the tight competition weather vane markets contribute to a lot of contends in the Customer descent Management (CRM) and e-loyalty when it comes to maintaining brands online (Ragins & Greco, 2005). The most important challenge that online companies have is to build a solid customer loyalty rather than expanding the online channels of the company. Customer Relationship Management (CRM) is a software that helps a business organization in managing its customers better (Anderson & Stang, 2000). CRM software enables the gross gross revenue people and service representatives to have a quick access over the information related to the customers. This allows the sales force of the company to immediately provide the customers with a more customized service according to the customers needs regarding the products and services the business is offering